To make questions sharper
Good decisions start with a precise question, not a thick report. Each note helps readers isolate what must be tested.
MMK Insights
Evidence for decisions worth defending.
Serious, practical writing on feasibility, market intelligence, finance, research, policy, and data-led decisions for founders, SMEs, investors, institutions, and development partners.
FeasibilityDemand, economics, risk, and go/no-go logic.
Market evidenceCustomer, competitor, sector, and policy signals.
Capital readinessNumbers, narrative, assumptions, and funding logic.
Decision writingBriefs, memos, and outputs leaders can use.
Featured
Start with the decision.
Each article is written to help a reader move from uncertainty to a sharper question, a better evidence base, or a more defensible decision.
Evidence Brief · 035
The Cost Stack Is Still Moving
FAO and World Bank July data show why food, energy, fertilizer, and domestic food inflation still matter for SME margins.
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Fresh evidence notes.
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Evidence Brief · 035
The Cost Stack Is Still Moving
FAO and World Bank July data show which input lines SMEs should watch before margin pressure reaches cash flow.
Evidence Brief · 034
The Margin Shock Is Not Over
FAO and World Bank data show why food, fuel, fertilizer and import exposure still matter for SME margins.
Evidence Brief · 033
The Financing Squeeze
Why SME investment now depends on borrower-ready evidence, cleaner financials, stronger forecasts, and a sharper funding story.
Evidence Brief · 032
Africa's Energy Investment Race
Why the next energy advantage belongs to bankable power, grid, mini-grid, storage and access project pipelines.
Evidence Brief · 031
The Cost Stack Squeezing SME Margins
How compounding cost pressures are eroding small business viability and what the evidence says about breaking points.
Evidence Brief · 042
The AI Value Gap
Why most organisations deploy AI tools but only a minority generate measurable returns — and the decisions that separate them.
Evidence Brief
The AI Scaling Gap
72% of enterprises have AI in production. Only 29% report meaningful returns. What separates value capture from pilot fatigue.
Evidence Brief
The AI Adoption Illusion
Why many enterprises run AI in production but struggle to turn adoption into measurable business value.
Evidence Brief
The AI Performance Gap
Why some businesses get crumbs from AI while others capture the feast — and what the evidence says to do about it.
Evidence Brief
The AI Adoption Gap
Why organisations talk about AI adoption but struggle to turn it into measurable business value.
Investment readiness
Before You Invest: 4 Questions Every Founder Should Answer
Demand, economics, assumptions, and risk before capital is committed.
SME growth
What Small Businesses Can Learn from the World's Top Business Economies
The habits behind competitive markets, translated for practical business builders.
Market research
Why Market Research Is Not a Luxury for SMEs
Evidence is not corporate theatre. It is how smaller firms avoid expensive guesses.
Feasibility
How to know whether a feasibility study is actually decision-ready
Five structural features that separate a useful study from a decorative one.
Investor documents
The 12 questions every investor memo must answer
Opportunity, evidence, risk, model, team, assumptions, and execution.
Field evidence
How to design field surveys that survive quality checks
Instrument design, enumerator guidance, QC rules, and back-checks.
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MMK Lens
Why these notes exist.
To respect evidence
We show where market signals, finance logic, field data, and institutional constraints should shape the answer.
To support action
The goal is not commentary for its own sake. The goal is a decision that can survive review, funding, and implementation.
