MMK Publications

Evidence, analysis, and ideas worth citing.

Explore MMK Consult's articles, market briefs, research notes, policy insights, data essays, and business intelligence publications for decisions that need evidence, structure, and traceability.

5
current publications
8
publication formats
SEO
canonical archive
MMK research team reviewing evidence documents and decision frameworks.
Stable reference pages Author details, metadata, suggested citations, and DOI-ready fields.

Archive categories

Find the evidence format that fits the decision.

Latest publications

Evidence library

5 publications

Consultant at a laptop preparing decision materials.
Article Stable page

A Practical Framework for Feasibility Studies in African Markets

Clinton Obinna Ogwuike / MMK Consult

A decision-ready framework combining primary fieldwork, market sizing, regulatory review, and scenario-based financial modelling.

Feasibility Market Research Africa
Read
Market analysis documents, charts, and dashboard prepared for financial review.
Market Brief Stable page

Nigeria FinTech Market Brief - H1 2025

Clinton Obinna Ogwuike / MMK Consult

A concise reading of policy changes, payments infrastructure, digital lending, and embedded finance signals in Nigeria's fintech market.

Nigeria FinTech Market Intelligence
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Strategy meeting — prepared decision memos and briefing documents under review.
Policy Note Stable page

Decision Memos, Not Reports: What Boards Actually Need

Clinton Obinna Ogwuike / MMK Consult

A note on replacing long reports with concise decision memos that make recommendations, risks, and evidence easy to review.

Decision Support Governance Strategy
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Field researcher collecting survey data on a tablet during community interviews.
Research Note Stable page

Quality Control in Field Surveys Across African Markets

Clinton Obinna Ogwuike / MMK Consult

A practitioner reference for enumerator training, real-time GPS validation, back-checks, and statistical outlier detection.

Field Survey Data Quality M&E
Read
Analytics dashboard with charts used for evidence-led business decisions.
Data Essay DOI-ready

Before You Invest, Answer These 4 Questions

MMK Consult

A simple evidence-led checklist before committing money, time, or reputation to a new product, market, or project.

Feasibility Investment Readiness Decision Tools
Read

Citation-ready publishing

Structured for discoverability and long-term reference.

MMK publications are structured for discoverability, citation, and long-term reference. Each publication includes author details, suggested citation, metadata, keywords, and a stable canonical page. DOI fields are prepared for future DOI registration where applicable.

Research collaboration

Want to collaborate on a research note, market brief, or evidence product?

MMK works with founders, investors, institutions, and development teams that need evidence products built for review, funding, implementation, or public reference.