Professional workspace with strategy and evidence materials.

MMK Evidence Brief · Launch Issue

We turn evidence into decisions leaders can defend.

MMK Consult is now live: a research, data and advisory firm built for founders, SMEs, investors, institutions and development partners who need decisions supported by evidence, not guesswork.

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Why MMK exists

Small and medium enterprises represent around 90% of businesses and more than half of global employment. At the same time, AI adoption, market uncertainty and financing pressures are changing how organisations compete. The question is no longer whether leaders need evidence. It is whether they can build it quickly enough to act.

Sources: World Bank SME Finance; McKinsey State of AI.

Architectural detail suggesting precision and structure.

Welcome to MMK Insights

A public note for people building, funding, advising, researching or managing serious work.

This public launch issue introduces MMK Insights, a practical evidence-led note for anyone who wants sharper thinking on business strategy, market research, data, AI, finance, field evidence and decisions that shape growth.

Core objective

We help you make complex choices easier to defend.

MMK starts with the decision, then builds the evidence, analysis and documents required to move from uncertainty to action. We support decisions where assumptions must be visible, numbers must be explainable, and recommendations must survive serious scrutiny.

Evidence-led growth analysis and strategic planning workspace.

Research, consulting and data analysis in a professional setting.

Services

Six offers built around decisions, not generic checklists.

Each MMK offer is scoped to the question you need to answer, the audience you must convince and the evidence that must hold.

MMK Feasibility Sprint

Market, regulation, risk and recommendation before the opportunity becomes expensive.

Investor Readiness Pack

A sharper memo, model, pitch logic and assumptions built for serious scrutiny.

Field Evidence System

Survey tools, protocols, quality checks and clean datasets that make field evidence usable.

Decision Memo Service

Options, trade-offs, risks and next steps written for leaders who need to act.

Finance & Scenario Model

Cash flow, assumptions, sensitivities and scenarios you can explain in the room.

Market Entry Intelligence Brief

Demand, competitors, pricing, operating realities and entry sequencing.

Professional workspace with research materials and data analysis.

How MMK works

A clear path from question to conviction.

01. Name the decision. We narrow the brief to the real call, audience, constraints and decision boundary.

02. Expose the assumptions. We separate facts, testable assumptions, weak evidence and what could change the answer.

03. Build the evidence base. We combine desk research, field reality, data, regulation, operators, competitors and cost logic.

04. Deliver the recommendation. You receive a document that states the action, the conditions and the risks that matter.

Opportunities

Join the work behind the evidence.

MMK welcomes careful, research-oriented people who care about accuracy, clear writing, data quality, field realities and practical impact.

Research & Analysis Intern Remote, 3-6 months. Best for final-year students or recent graduates interested in research, data, policy, business and consulting.
Associate Consultant - Francophone Africa Project-based advisory role for consultants with Francophone West or Central Africa experience and strong analytical writing.
Data & Research Volunteer Flexible support for careful early-career contributors interested in data cleaning, secondary research and evidence summaries.

View opportunities

Research and analysis team collaborating on evidence and strategic work.

Partnerships

Collaborations that turn evidence into action.

MMK works with institutions, NGOs, universities, development partners, investors and private organisations on research, training, data systems, programme evidence and strategic advisory across African markets.

Explore partnerships

Collaborative team environment focused on research and evidence.

Bring MMK in early

Before the decision becomes expensive.

If you are testing a business idea, preparing for investors, entering a market, planning field research, building a financial case or trying to make sense of uncertain data, MMK can help structure the evidence.

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Newsletter archive

More MMK Evidence Brief notes.

Browse earlier practical notes on investment readiness, market research, cash flow, customer retention and decision-making.